Revolutionizing Fan Engagement with AI-Generated Cheers

Hey there, AI Pioneers!

What a week it's been in the world of AI marketing! I've been juggling two amazing projects at once, and I couldn't be more thrilled with the results.

🆕First off, I had the pleasure of spending four days on the Isle of Man teaching pros at Standard Bank about the foundations of AI in business. We covered everything from supervised learning to predicting the future, and the feedback was incredible! It's always a joy to witness the "aha" moment when it all clicks into place.

🆕But that's not all - I also released the first challenges of the GetInference Academy yesterday. The first challenge is all about mastering the art of prompting for ChatGPT, and let me tell you, it is a tough one! I challenge participants to write an above-the-fold headline that crystalizes the brand, value proposition, jobs to be done, and personas all in one line, and then use LLM sampling characteristics to predict the headline's memorability (it behaves like real participants of a survey)

Why? Because you only have 5 seconds to convince visitors to stay on your site, and that headline better pack a punch! To make sure the process was bulletproof, I asked participants to test their headline on usabilityhub.com for quick feedback from panels all over the world.

All in all, it was the perfect collaboration between humans and AI to deliver one of the hardest things in marketing.

But enough about me! Let's get to what you're here for - the spotlight and the remarkable tools of the past week (oh by the way, we just reached 4K combined subscribers to the newsletter)

SPOTLIGHT

👉 Get ready for this fantastic use case of fan engagement! Anghami, a streaming service, has teamed up with a music startup to create over 170k songs for football fans across the GCC region (Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia). And the best part? The songs are AI-generated!

The promotion encourages listeners to pick their favorite team from the World Cup and then creates a personalized "cheer" for them based on their preferred music genre. According to Anghami's VP of product, Mohammed Ogaily, the team generated over 170k songs using three sets of lyrics, three talents, and 2,000 tracks generated by AI. They match each user with a cheer for their favorite team and ensure the song fits their music taste based on user data.

Anghami is already stirring up buzz in the music industry with its boast that it will soon host over 200k songs generated by AI, making it the first platform to do so. While this initiative is focused on promotion, rightsholders are keeping a close eye on Anghami to see what other plans it has for AI-generated music (Link)

👉 On the hot subject of Bing…, a Stanford University student has discovered Bing chatbot's initial prompt that outlines its guiding principles for interacting with humans. The student used a prompt injection attack to uncover the information.

The initial prompt provides insights into how Microsoft designed Bing AI search to respond to human interactions. This story demonstrates the importance of ethical considerations when designing and implementing AI-powered systems. For more information on this story, check out Ars Technica (Link)

👉 Remember when we talked about the major issue of trust with large language models? Well, OpenAI is working on a solution with its Consensus project. OpenAI has traditionally relied on human feedback from data labellers to improve its language models. But, as Agarwal points out, the people doing this work may not be representative of the wider world. That's why the company wants to expand the viewpoints and perspectives that are represented in these models. And that's where the Consensus project comes in!

This experimental project is all about looking at how much people agree or disagree with different things generated by the AI model. For example, Agarwal notes that people may feel more strongly about answers to questions like "are taxes good" compared to "is the sky blue.". Surprising isn’t it 🤣

It's great to see OpenAI taking steps to improve the reliability and trustworthiness of large language models by incorporating a wider range of viewpoints. Keep an eye out for more updates on the Consensus project!

👉 We've been hearing a lot of complaints from artists about AI art generators stealing their work. But, here's some good news: researchers at the University of Chicago have developed a new tool called Glaze that could help protect artists' work! Glaze is designed to add a cloak to images that prevents AI models from learning an artist's specific style. This cloak is invisible to the human eye but distorts the way AI models analyze the image, which means they won't be able to copy an artist's style.

This is a great step forward in protecting artists' intellectual property and ensuring that their hard work and creativity are properly recognized. It's reassuring to know that technology can be used to protect artists' rights, and we're excited to see more developments in this area. (The New York Times)

👉 I recently attended the launch of Water and Music Season 3 on Friday and learnt about a technique that could help protect artists' music from being used in training by AI systems.

The technique involves adding an invisible watermark to the audio file metadata, which would act as a sort of unique identifier for the music. This would make it more difficult for AI systems to replicate an artist's style and prevent their work from being stolen.

It's great to see that there are solutions being developed to protect artists' intellectual property and creativity. As they say, every problem has a solution, and it's just a matter of time until we find it (Link)

And for our final spotlight of the week, we have two exciting developments to share!

👉 First up, we have the world's first book-to-videogame platform, which is powered by NLP AI and a global community of 3D creators. This groundbreaking platform has the potential to forever change the way we create and play games. This innovative use of AI demonstrates how it can be used to enhance and enrich our experiences in ways we never imagined (Link)

👉 In other news, we have a bit more insights into ChatGPT's meteoric rise. The actual number of monthly active users might be closer to 50 million, according to Ben Thompson, it's still a testament to the growing popularity and potential of AI-powered chatbots.

TOOLS

Hold on to your hats, folks, because it's time for some AI-powered tool talk! The AI Tools Radar has curated a list of nine mind-blowing tools that were released recently, and they're sure to knock your socks off (again).

📌 Get ready to boost your online store engagement with Ecommerce Prompts - an AI-driven tool that generates conversational prompts to increase conversion rates and maximize sales (Link)

📌 Galileo AI is another revolutionary AI tool that helps users design high-fidelity UI designs from simple text descriptions, saving time and making designing faster than ever before (Link)

📌 For podcasters, Castmagic is an AI-powered tool that automates post-production tasks to create high-quality content. The tool transforms audio into transcriptions, show notes, summaries, highlights, quotes, and social media posts, and can be easily integrated into other platforms like Slack and Zoom (Link)

📌 With Effective Ape, an AI writing assistant for Gmail, users can write emails quickly and effectively, with the tool providing proofreading services to ensure grammar and spelling errors are eliminated (Link)

📌 Chopitty, on the other hand, is an AI-based tool that allows users to easily transform lengthy videos into short, captivating clips for social media platforms like TikTok and LinkedIn, while complying with accessibility standards (Link)

📌 G3D AI is the perfect tool for game creators looking to build beautiful, novel games in a fraction of the time, by using AI to create 3D assets (Link)

📌 Unscreen is an AI tool that removes the background from any video footage, making it easier to create captivating content (Link)

📌 And with Fliki Ai, users can create videos from scripts or blog posts using realistic voices in just two minutes! (Link)

📌 But if you're looking for the ultimate tool to create video content, Spirit Me is making headlines - type any text and the tool generates a video where you will say it with your own appearance, voice, and emotions. Try it out for free with a three-minute trial on the iPhone app (Link)

Keep up with the latest AI tools and products on our AI Radar

LEARN

👉 If you're an innovator, designer, strategist, or entrepreneur, ChatGPT can be your ultimate co-pilot during your day-to-day work. Here are just a few ways you can use ChatGPT to enhance your work and drive innovation (Link)

👉 How to know what you can improve in your business with AI ? Lablab.ai has a point of view : One way to do this is to start by researching how other businesses in your niche are performing and identifying the leaders in the industry. Look for companies that have implemented AI and analyze how well they are doing. Next, take a closer look at what solutions were misused, miscalculated, or mismanaged, and see how these companies have addressed these issues. Learn from their successes and failures and identify what solutions could work for your own business (Link)

👉 The age of AI-made movies is finally here! That's right, just six months after DALL-E2 blew our minds, Google's new AI has taken it to the next level, generating a full movie script from a chain of prompts. Can you even believe it? We're talking about an AI that can write a script and make a movie! 🎬This is a miracle of AI research and it's sure to change the game for the film industry. With the power of AI, we can expect to see more creative and innovative movies in the future, as well as more opportunities for independent filmmakers to showcase their work (Link)

👉 With reverse prompt engineering, you can create a prompt from a text, based on knowledge generation and knowledge integration prompt engineering techniques. It's like taking a piece of text and turning it into a prompt! 🤯 This is some next-level stuff that we're discussing in the GetInference Academy Challenge 1, and we're excited to see where this concept takes us. With reverse prompt engineering, we can expect to see new possibilities for AI-generated content and a whole new level of creativity (Link)

BUILD

🔨 ControlNet, the brand new neural network structure, is here and it's about to take your image game to the next level. 🌟With ControlNet, you can create image maps from any images using different special models, and use this information to transfer data from one image to another. This means that you have even more power and control over the final result than ever before! It's a game-changer, folks!

ControlNet. Curation from reddit stable diffusion

So, we've got a video tutorial to share that will show you how to install the extension and use the different models to get the best results possible. We know you're going to love it and we can't wait to see what you create with ControlNet (Link).

🔨 Have you ever thought of turning your regular videos into anime? Well, now you can, thanks to the power of AI! 🤖 With this amazing video tutorial, you can learn how to transform your ordinary video footage into an anime masterpiece. It's a game-changing technique that's sure to impress your audience (you must own the right of the source video of course)

So, what are you waiting for? Check out the tutorial and let your creativity run wild. We can't wait to see what you come up with! Let's turn those videos into anime magic! 🎥🎬🎨 (Link)

🔨 Last but not least Introducing Lora - the super-fast training tool that will help you fine-tune your models in Stable Diffusion in no time. With Lora, you can create smaller files than Dreambooth

This game-changing tool is sure to revolutionize the way you work with portraits. It's fast, efficient, and produces amazing results. Plus, it's so easy to use that even beginners can get the hang of it in no time (Link)

WRAPPING UP

Thanks for reading GetInference's AI for Marketing newsletter! If you enjoyed it, please consider sharing it with a friend or colleague and encouraging them to subscribe using this link: https://getinference.beehiiv.com/. You can also invite them to sign up for the AI Radar here: https://airadar.getinference.com/ and since Feb14, the GetInference Academy: https://getinference.com Thank you for your support! ❤️

Oh by the way, did you know there is an International AI song contest? The AI Song Contest is an international music competition now in its 3rd edition of exploring human AI-co-creation. The winner is chosen by combining the scores from a public online vote (up to 12 points) and a formal evaluation from an expert jury consisting of academics, artists and industry representatives (also up to 12 points) (Link)