SEO as we know it, is gone.

Fasten your marketing seatbelts, everyone! Last week was yet another AI extravaganza, wasn't it? OpenAI has shaken the foundations of the internet and SEO as we know it with the release of Plugins, their groundbreaking "Apple App Store" moment. Imagine ChatGPT with plugins as your text-based operating system (OS) for all textual interactions, akin to macOS for Apple or Windows for Microsoft. This innovation is challenging the likes of Google Play Store and Apple App Store with an all-encompassing AI ecosystem. In a nutshell, AI is feasting on software and human-made UIs.

The beauty of ChatGPT plugins lies in their sheer simplicity. No coding expertise is required; simply use human language descriptions to outline the API. The AI model will autonomously handle authentication, API calls, data processing, and formatting for display. In fact, you might be able to build a plugin using GPT-4. The future of APIs? There's no need for them.

ChatGPT plugins are not only toppling budding generative AI startups but also dismantling the moats of industry giants. For instance, OpenAI doesn't need to buy Zapier; they'll outdo them in a heartbeat.

As for making a profit from Generative AI, the landscape is gradually becoming clearer:

1-Infrastructure companies like NVIDIA and Google

2-Model companies like OpenAI, AI21 Labs, and Midjourney

3-Major corporations integrating Generative AI into their products, such as Microsoft, Google, and Adobe

4-Vector store companies like Pinecone and Milvus

5-The plugin store ecosystem: Most people still don't know how to capitalize on GPT-4, even when it's integrated into popular apps. OpenAI will require prompt engineers, developers, consultants, private model deployers, and enterprise enablers to build practical applications.

Now, in this new era of prompt-based human-machine interaction, buttons and swiping are obsolete. Just talk or chat.

 So, how do you claim the top spot, akin to Google SERP, in this brave new world? 

Hint... GPT is capable of parsing JSON-LD, a lightweight data interchange format often used for structured data markup on web pages. This feature enables machine learning algorithms to understand the context and meaning of the text. While it's not clear exactly how often GPT may be parsing JSON-LD on the web, it's likely that the percentage of pages that use JSON-LD is increasing as more webmasters recognize the benefits of structured data markup for SEO and other purposes.

These structured data islands serve as anchor points for machine learning algorithms, enabling them to understand the context and meaning of the text. But here's the exciting part – you can reverse this relationship and use those islands to connect GPT's embeddings BACK to your own internal data!

Curious? Join our live cohort and learn how to leverage AI tools and techniques to become next-generation digital marketers. Each module covers a specific step in the customer journey, from research and ideation to retention, and provides hands-on exercises to reinforce learning. Topics include using AI for customer research and segmentation, value proposition and product-market fit, personas and jobs-to-be-done, advertising campaigns, SEO, onboarding and activation, and retention. By the end of the masterclass, you will have a practical understanding of how to use AI to protect and grow you career . First session on Wednesday, April 19. Limited seats (Link) 

Oh, and don't forget our webinar is today! Let's get real about what AI can and can't do in the marketing realm. Join me for a reality-check FREE webinar next week on Tuesday 28th at 5PM GMT for an hour of unbridled AI wisdom. Register now (Link)

Now, let's cut to the chase and explore last week's most captivating AI marketing tools!

 TOOLS 

Without further ado, here are the Top 9 AI marvels from the past week:

📌 1. Kumo, Predict the Future: Enhance your products with predictions in just days, regardless of your ML experience. Kumo automates all major steps in the ML lifecycle, from raw data ingestion to sustained production deployment (Link)

📌 2. GetCody: Train AI for Your Business (Link)

📌 3. Venturus: Transform your idea into a comprehensive business plan with Venturus, including industry insights, SWOT and PESTEL analyses, target audience and user stories, business strategies, requirements analysis, additional revenue streams, marketing strategy and brand awareness, branding suggestions ... (Link)

📌 4. Magicflow: Introducing a no-code, drag-and-drop tool to build AI workflows that seamlessly integrate into your app. Assemble and test in mere minutes, leaving the infrastructure work to the experts at Magicflow (Link) 

📌 5. Essense: Transform user feedback into an actionable list of product insights with the help of AI. Essense provides a method for analyzing user feedback at scale, significantly reducing time spent assessing feedback for your product (or even better, your competitors') and delivering actionable insights to implement immediately (Link)

📌 6. Jife: The AI-powered Japanese Interior Design Generator. Whether you're building, remodeling, or decorating, Jife has your back (Link) 

📌 7. ModelScope: A text2video extension for AUTOMATIC1111's StableDiffusion WebUI. Auto1111's extension features ModelScope text2video implementation using only Auto1111 webui dependencies and downloadable models (no logins required) (Link) 

📌 8. Promptomania: Effortlessly split your AI-generated image into individual images with the Grid Splitter. Choose an AI-generated image, specify the number of rows and columns, then right-click or tap on the split images to download and save them to your computer (Link) 

📌 9. Nvidia Canvas: Transform simple brushstrokes into breathtaking landscapes (Link)

 SPOTLIGHT 

👉 Adobe's new generative AI model, Firefly (beta), is here! 🪄 Firefly enables creatives, artists, and editors to generate photo variations by highlighting specific parts, creating custom styles and textures from sketches, and editing videos through text-based descriptions. Check out Jacques' post with a video showcasing Firefly (Link) 

👉 Microsoft announces the integration of their Image Creator tool into the Bing Chat interface. This means you can generate AI images with DALL-E within Bing Chat effortlessly. Catch a glimpse in Steve's post (Link) 

👉 Bard, Google's ChatGPT rival, launched but doesn't quite measure up yet. Max Rascher 🧠 showcases examples where Bard needs improvement to compete with ChatGPT (Link)

👉 Text-to-video takes a leap forward with Runway AI's Gen-2 system. The update enables video-to-video, image-to-video, and text-to-video generation within Runway (Link) 

👉 Microsoft ups the ante with its AI-powered collaboration platform, Loop, featuring MS Copilot. Loop bears a striking resemblance to Notion. Will this impact Notion? 🤔 Read Roméo's post about Loop's features (Link) 

👉 Following Getty Images and Stable diffusion, Yoda and Harry Potter Chatbots Could Be the Next Big Legal Battle (Link) 

👉 Demystifying the impact of LLM on the labour market. This research paper findings reveal that around 80% of the U.S. workforce could have at least 10% of their work tasks affected by the introduction of LLMs. Additionally, we found that around 19% of workers may see at least 50% of their tasks impacted by the introduction of LLMs. Accounting for other generative models and complementary technologies, our human estimates indicate that up to 49% of workers could have half or more of their tasks exposed to LLMs (Link)

👉 Why I'm A Better Editor Than GPT-4 (& Probably GPT-5) (Link)

👉 Adobe Firefly vs. Midjourney v5 - Same Prompt Showdown (Link)

👉 In the age of swiftly evolving base models, where lie the AI moats? "What if you create a completely different user interface to address the same user needs as existing products? For instance, Descript is a video editor that lets you edit videos by altering words in the video, akin to editing a document. This could be 10 times faster than dealing with a timeline editor for many use cases." (Link)

👉 80 secret ChatGPT plugins...(Link)

👉 Unity 3D announces AI features to arm creators with AI game development tools. Write in plain English and craft astonishing 3D content. Enlist for the Unity AI Beta program here (Link)

 AMAZING A.I 

👉 text2video Darth Vader (Link)

👉 A voice chat with Steve Jobs, anyone? (Link)

👉 ML Deformer system in UE5 to simulate complex muscle deformation setup, typically taking around 1 minute per frame(Link)

👉 Levi’s to Test AI-Generated Models (Link)

 LEARN 

👉 AI for no-coders: Discover 5️ ways to embrace the AI revolution (Link)

👉 Run Meta’s Leaked LLaMA on Mac M1/M2 (llama.cpp) (Link)

👉 How to use ChatGPT for content creation, according to Microsoft (Link)

👉 Process for Keeping Up With AI Research And News (Link)

👉 JailBreak GPT-4 (Link)

 BUILD 

🔨Creating a custom dataset like Alpaca7B (Link)

🔨How to Build and Deploy a ChatGPT Plugin in Python using Replit (includes code) (Link)

🔨Crafting Cool Python Apps with the NEW GPT-4 Model (Link)

 WRAPPING UP 

Join our live cohort and learn how to leverage AI tools and techniques to become next-generation digital marketers. Each module covers a specific step in the customer journey, from research and ideation to retention, and provides hands-on exercises to reinforce learning. Topics include using AI for customer research and segmentation, value proposition and product-market fit, personas and jobs-to-be-done, advertising campaigns, SEO, onboarding and activation, and retention. By the end of the masterclass, you will have a practical understanding of how to use AI to protect and grow you career. First session on Wednesday, April 19. Limited seats (Link)  

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